Senior Product Designer
I design software with the polish and intuition of great games, because complex tools should feel like play, not work.
Selected Projects
Case studies showcasing my approach to product design - from AI tools, to robotic interfaces, to complex ad-tech platforms, and video game launchers.
Cross Screen Media
Transforming political advertising analytics, from audience discovery to media planning and campaign measurement, all into one unified, data-rich platform.
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Cineshots.ai
AI-powered film shotlisting app that transforms scripts into shot lists, bridging creative vision and production workflow.
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Robotic Arm Controller
Intuitive control interface for 3D-printed robotic arms, making complex 6-axis movements accessible to non-technical users.
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Game Launcher Concept
Designing a game launcher experience, merging library management, social features, and discovery into one cohesive hub.
View Case StudyBranding & Visual Identity
Visual identity systems and campaign direction that establish memorable brand presence across platforms.
Game Audio Maryland
Developing a complete visual identity and brand from the ground-up for Maryland's largest game audio organization, establishing a cohesive presence that reflects its mission as a hub for networking, education, and collaboration.
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OVERDRIVE
Creative direction for a six-month Esports album marketing campaign culminating in a worldwide release for OVERDRIVE, a high-energy album representing global hit video game 'Street Fighter 6'.
View Case StudyExplorations
Earlier works in game UI/UX, systems and software design, critical experiments that shaped my approach to design.
Space Resource Management Game
Planet and fleet resource management systems with upgrades, defense tactics, and real-time strategy into clean visual hierarchies.
Sandbox Game Maker
Early-stage UX exploration for Sandbox's no-code game engine, designed asset browsers and tools to empower creators with zero development experience.
Kind Words
"Andrei was an invaluable resource from the Product side in terms of his design ability and creative thinking in solving UX issues. From an engineering perspective, Andrei's ability to work cross collaboratively with engineers due to his technical background made him very effective at moving initiatives through the organization. He was always pleasant to work with and had a knack for bringing folks together in any conversation he's a part of."