Game Launcher Concept - Andrei Shulgach

TL;DR

Quick context before the work

Problem

Design a modern game launcher that balances library management, discovery, and social features without overwhelming users.

My Role

End-to-end concept design: IA, interaction patterns, UI system, and high-fidelity screens.

Trade-offs

Optimized for clarity and familiarity over dense content and novelty to reduce adoption friction.

Deliverable

A cohesive concept and design exploration with rationale, wireframes, and UI direction.

Decisions I made to balance discovery, clarity, and trust in a concept-first design.

I kept the home view focused on a few high-signal rows to reduce decision fatigue, even though it reduced immediate discovery volume.

I kept a conventional sidebar layout to reduce adoption friction even though a more experimental layout tested better visually.

I limited personalization features to avoid heavy tracking in a consumer product.