A high-energy campaign identity spanning motion, web, character art, and launch assets for a worldwide esports album release tied to Street Fighter 6.
Quick context before the work
Create a high-energy campaign identity that can scale across music, esports, and social formats.
Creative Director across visual direction, UI/UX exploration, and production collaboration.
Multi-format deliverables, tight release timing, and maintaining cohesion across many collaborators.
A cohesive set of campaign assets and experiences culminating in a worldwide album release.
