I design software with the polish and intuition of great games.
I'm a Senior Product Designer who believes complex tools should feel like play, not work. My background in game UI/UX shapes how I build interfaces that are functional and genuinely enjoyable to use.
As an AI-first designer, I use AI at every stage, from research and ideation through prototyping and iteration. I lead by aligning product, engineering, and stakeholders early, then turning ambiguity into crisp decisions and forward momentum.
Whether it's a SaaS dashboard, an AI tool, or an industrial control system, the philosophy is the same: clarity without compromise. Make the complex feel simple and the mundane feel delightful.
What People Say
"As a CEO, it can be difficult to get honest, thoughtful feedback from the front lines. I was always grateful for the time Andrei took to share candid input and well-formed ideas in private. He didn't just identify issues, he brought solutions."
"From an engineering perspective, Andrei's ability to work cross collaboratively with engineers due to his technical background made him very effective at moving initiatives through the organization. He had a knack for bringing folks together in any conversation he's a part of."
"He built our user research function from the ground up, designing all of the processes and frameworks we still use today. He has a genuine gift for drawing out honest, actionable feedback from customers."